Your Brand Registry

Focus on your brand, secure in the knowledge Nominet will power your infrastructure.

Today, we’re using our world-leading expertise to help some of the biggest brands in the world build personalised online spaces, including the BBC, Comcast and Bentley.

Why .Yourbrand?

  • A simpler message to consumers
  • A recognised online space where your customers can find you
  • Shorter, more social media friendly
  • Reduced cost of defensive registration, with all your domain registrations in one place

Creating a .yourbrand registry has many benefits

  • Full control – as the operator of your own brand registry, you can control who can register domain names
  • Snappy domains names – make your domain names more memorable to customers and signpost your content e.g. news.yourbrand, offers.yourbrand, social.yourbrand
  • Security and reputation – build assurance with your customers, who can visit your website safe in the knowledge that it’s the genuine article and not a counterfeit site
  • Additional revenue stream – sell .yourbrand domains as part of your franchisee package

Why Nominet?

  • Analytics across your entire registry including traffic data to non-existing domains
  • Track record of protecting brands
  • Our world-leading domain name infrastructure is safe, secure and resilient
  • Flexible registry service offering tailored to meet your needs

To discuss in more detail how we can help you get the most from your .brand please email us at

Email us