Automattic chooses Nominet as registry services provider for .blog

13th May 2016

Nominet announces today that it will be providing registry and DNS services for the new .blog top-level domain extensions.

Automattic, the parent company of, will offer the .blog domain extensions through its subsidiary, Knock Knock, WHOIS There (KKWT), starting later this year. The company expects to activate 250,000 new names in 2016.

Nominet will provide the registry services, as well as technical support to the registrar channel. .blog will allow users to create a customised name and web address for their site. Users will not need to have a WordPress or site to purchase one.

The partnership with KKWT builds on Nominet’s world-leading expertise in running domains. The company announced last month that it would provide registry and DNS services for Minds + Machines Group Limited’s 28 top-level domains (TLDs), including .london and .work, subject to the normal ICANN and client approvals. Nominet is behind the geographic top-level domains .cymru and .wales and is also helping brands like the BBC, Comcast and Bentley build their personalised online spaces.

Russell Haworth, CEO of Nominet, said: “We’re excited to be a part of what’s sure to be a very popular new top-level domain globally. Blogging is all about a personal point of view but with more of us online than ever before, there’s less and less choice when it comes to getting the perfect domain name.

“We have a strong track record in offering added value, quality registry services to both brand and generic domain names. Our infrastructure, systems, operational capabilities, technical excellence and customer service are all second to none, and we are delighted that Automattic has chosen us as the partner for the .blog infrastructure, as well as technical support to the registrar channel.”

About Automattic

Since 2005, Automattic has worked to make the web a better place. Their family includes, Jetpack and WooCommerce, among other products. With, you can create beautiful websites and blogs for free and enhance those sites with our premium services. A fully distributed company, Automattic has over 459 employees in 45 countries.