Valideus and Nominet are offering brands wishing to have their own space online an end-to-end consultancy, application and management service for new top-level domains.
With ICANN’s Round 2 applications expected to open from 2021, it is anticipated that thousands of brands will seek to secure their own domain. This follows steadily increasing activity from the brands that have already secured their TLD. There are over 2,000 active websites using dot brand domains ranging from simple microsites and tailored content to full migrations of a brand’s entire web presence. Big brands from BMW to Sony are making use of their dot brands to signpost genuine content with memorable names.
The new partnership brings together Nominet’s respected registry capabilities (managing a portfolio including .UK, .london and .bbc) with the brand consultancy expertise of Valideus, responsible for 96% of the round 1 applications achieving a 100% score.
Nick Wood, managing director of Valideus, said: ‘We are seeing more brands express an interest in having their own space online. But it’s a complicated process that requires delicate handling and attention to detail to ensure smooth passage. If you’re thinking of applying for your dot brand then the time for preparation is now.”
Oli Hope, Director of Registry Services, Nominet, said: “Brands that weren’t in the vanguard of round 1 are beginning to focus on how a dedicated registry will advance their digital strategy. If they don’t make their mark next time round, they risk waiting a decade to get up and running. Working with Valideus, we can offer an end-to-end service that is second to none.”
Valideus and Nominet can be found at booth 448 at INTA.