The complete guide to SEO and gTLDs

In a world where search engine optimisation (SEO) is constantly in flux and domain names are changing, it’s important to understand how existing SEO performance will be impacted with a dot brand domain.

In this guide we cover:

  • The evolving landscape of SEO and gTLDs

  • What happens to SEO when you move to a Dot Brand

  • How Google and other search engines treat new gTLDs

  • SEO tips for optimising your dot brand

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