We have extensive experience in supporting all varieties of generic TLDs.
The internet has expanded and a revolution is underway, hundreds of new extensions are available. You are now able to select from over 1,100 new domain endings including dictionary words, and this list is set to grow. Any public or private sector organisation can apply for a new website extension.
A generic domain extension is a dictionary word that can be used to the right of the dot. Traditionally generic extensions have been .com, .org or .net. However, this has now expanded with hundreds of words available such as .fashion, .fishing or .law.
Consumers expect to have an extension that clearly defines the purpose of their online presence, whether that’s for their hobby or business. Have you identified a niche? Do you have an area of expertise? Create a registry to match and offer consumers a choice that fits with their passion.
Once you’ve secured your word to the right of the dot, you can decide who you would like to sell them to – this could be mass market like .cooking or with specific eligibility criteria such as .law – the distinct, official and trusted website extension for the legal industry.
Once you’ve established your terms and pricing, you will be able to sell your domains through a channel of registrars, or become the registrar yourself. A registrar offers additional services needed to create a website such as hosting, website builders or security certificates.
For your application to be successful, you need to appoint a service provider to protect your systems and run your infrastructure. When choosing your service provider you should consider whether they can support your wider business objectives, some providers will be able to help you grow your business through leveraging their industry expertise, their marketing support or their existing partnerships. Nominet has a channel of over 2500 registrars and resellers; many could be integral to your go-to-market strategy.