Introducing the THIS IS HOW podcast series

THIS IS HOW is a podcast series and online platform developed in partnership by Nominet and Livity to help inspire young people to opt for digital careers. It’s an evolution of our award winning Digital Neighbourhood programme designed to reach more people with insights, knowledge and opportunities in the digital economy.

THIS IS HOW is hosted by Will Stowe and Zoe Mallett, who demystify job titles and challenge stereotypes about what’s needed from young people to establish a career in the digital sector.

Each episode explores the day to day realities of digital creative roles such as data analysts, lead animators and software engineers, all through the lens of those working at the forefront of these industries, tapping into the passions and interests of this audience.

Season 2:

Season 1:

From Quiz to Career Change – Ifé Ojomo’s story

We caught up with Ifé Ojomo, one of our THIS IS HOW podcast listeners. After hearing our podcast episode with Stefano Figoni, Senior Data Analyst at ITV, Ifé who was previously working in PR, was inspired to take our career quiz.

Upon taking the THIS IS HOW quiz, Ifé discovered alternative ways in which she could align her passion for numbers and mathematics with genuine interests, and this prompted her to embark on a career change. Ifé is now thriving in the digital role of a Software Engineer.

THIS IS HOW on laptop screen


Our podcast series and online platform aim to help bridge the digital skills gap between young people and the demand from employers.

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