The Complete Guide to SEO and New GTLDs

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As the internet matures and more generic top-level domains (gTLDs) appear, businesses increasingly question the SEO ramifications. It’s understandable; companies have made significant investments in their existing websites and SEO tactics to attract customers.

Our new guide answers those questions and explores the changing landscape of gTLDs.

There’s no need to worry if you don’t understand the terminology as the paper starts by explaining top-level domains (TLDs), what they are and how your organisation will benefit. At the same time, the guide is clearly laid out so that those who don’t need that introduction can go straight in at the level that best suits them.

This new guide covers the following topics:

  • What TLDs are and why organisations are using them.
  • Different types of TLD and how they can be used.
  • Benefits of TLDs including: improved brand recognition, better online security and more.
  • How Google and other search engines treat new gTLDs.
  • Explanation of ‘DotBrand’ – a particularly powerful type of gTLD for global organisations.
  • How organisations are embracing new TLDs for greater SEO benefit.

If you’re unsure of any aspect of the growing gTLD landscape or have questions about what effect they will have on the website traffic you’ve carefully built up,  complete the form to receive our guide for all the answers.

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