Get Your .Brand

Focus on your brand, secure in the knowledge Nominet will power your infrastructure.

What is a .brand?

An internet revolution is underway, the internet has expanded meaning there are hundreds of new extensions available. No longer are you reliant on .com, .org or .net, organisations now have the power to brand to the right of the dot. Your own dot brand or .companyname.

dot brand

What can you do with a .brand?

  • Reinforce products and services: product.brand / service.brand
  • Instant microsite for special offers or events: blackfriday.brand / sale.brand
  • Keywords to the left of the dot: maps.brand / movies.brand
  • Give life to locations: seattle.brand / paris.brand
  • Mark authorised resellers: dealership.brand / nearestcoffee.brand
  • Broadcast company values: ethicaltrading.brand / sustainability.brand
  • Sign post departments: help.brand / department.brand

Why get your .brand?

Why promote a brand like .com when you can use your own dot brand?
about.brand; support.brand; shop.brand – the possibilities are endless and in your control.
Here are some more reasons to use your own dot brand:

  • The most powerful, trusted part of your domain name are the letters to the right of the dot. Consumers rate the credibility of your site based on which domain extension you use. Why not own that trust with your own .brand rather than putting it into the hands of a third party? Your brand is important to your customer journey, using it to the right of the dot makes you the authority.  Anyone can have a website, only approved applications can have a .brand.

  • Having your .brand offers additional security for you and your customers. You own the whole namespace so you can decide who can use your domain names, ensuring your branded registry remains free of cyber criminals and phishing sites.

  • You are in complete control of your own space, you can quickly spin up microsites, register and delete domains for your latest campaigns and be confident any domain you choose is available as you own the namespace.

  • The introduction of .brands is redefining the way the internet is used. Over 500 brands have secured theirs. Join the revolution, innovate in this space and be seen as cutting edge by your customers.

  • Many of your competitors don’t yet have their .brand – but that will change! Secure yours now and lead the way.

  • Access a rich pool of data currently only seen by internet registries such as .com. With your own registry you will gain valuable insight into customer behaviour. Identify if your customers are navigating to non-existent domains, insight richer than information gained from standard analytics tools. Use this to further enhance your customer journey and brand experience.

  • There are over 1,100 domain extensions available and that’s increasing, to protect your brand on them all would be costly and time-consuming. You can now streamline your portfolio as your brand is protected through ownership of your own space.

  • Is your brand a surname or dictionary word? If so, others may create this as their own registry. Make sure you’re prepared and don’t miss out on securing your own piece of the internet.

Over 500 brands are already doing this.

Contact Registry Services

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