The online world is evolving. Your clients now have the power to brand to the right of the dot, creating their own domain based on a brand or company name and owning their own space on the internet.

Become a ‘Partner’ or ‘Affiliate’ for Nominet and offer dot brands to your clients. Choose the option that suits you – you can be involved as much or as little as you want.

We’ll support you and your clients with technical expertise, consult with you and deal with all areas of regulation, administration and other requirements needed to set up and manage dot brand domains.

What is the difference between a Partner and an Affiliate?

With an affiliate deal, we will be a visible partner to your clients and have direct contact with them.


  • Work directly with your customers to support them in obtaining their dot brand
  • If required, assist in creating an affiliate landing page on your website attracting your clients to a dot brand area (with Nominet logo)
  • Link your landing page to our CRM
  • Drive activity to your affiliate landing page
  • Partner with you at events
  • Optional inclusion in communications and newsletters
  • Invite your clients to Nominet dot brand workshops
  • Policy updates on the evolving dot brand landscape and round 2 application process
  • An additional and alternative revenue stream


As a partner you will white-label the offering and maintain sole ownership of the relationship with your clients.

By working with us to offer the dot brand service to your clients you’ll benefit from: 

  • Being seen as an innovative expert in the online landscape
  • Setting yourself apart from your competition
  • Increased longevity of client relationships (added tie-in)
  • A potential ‘new business’ proposition
  • An additional and alternative revenue stream

By securing a dot brand, your clients will benefit from: 

  • Ultimate control of their own part of the internet
  • An extra layer of IP protection
  • Increased security against trademark abuse
  • Competitive stand out and differentiation
  • Brand credibility and authenticity to customers

There are many strings to having a dot brand. It’s definitely the security element and peace of mind for brand reputation that is the key selling point

Zack D’Arcy Willett, Co-Founder and Managing Director of h2o creative, a Global Marketing Agency and Nominet Affiliate Agency

Get in touch

To find out more about partnering with Nominet, please submit your details or contact us on:

UK: +44 (0) 330 236 9478

Email: [email protected]

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